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STR reports US hotel performance for April 2009

HENDERSONVILLE, Tennessee?The U.S. hotel industry posted declines in all three key performance measurements during April, according to data from STR

In year-over-year measurements, the industry?s occupancy fell 11.1 percent to end the month at 56.4 percent. Average daily rate dropped 9.4 percent to finish the month at US$98.37. Revenue per available room for the month decreased 19.5 percent to finish at US$55.48.

The Top 25 Markets reported mixed results in the three key performance metrics, ranging from single-digit increases to double-digit decreases, in year-over-year results:

??Detroit, Michigan, which reported flat ADR growth of 0.1 percent to US$89.57 for the month, was the only market to avoid a decrease in any of the key performance metrics.

??Norfolk-Virginia Beach, Virginia, reported the smallest decrease in occupancy, which was down 0.8 percent to 57.9 percent. Three other markets also reported occupancy decreases of less than 5 percent: New York, New York (-4.7 percent to 79.7 percent); Orlando, Florida (-4.3 percent to 69.9 percent); and Oahu Island, Hawaii (-1.8 percent to 70.6 percent).

??Chicago, Illinois, reported the largest decrease in occupancy, which was down 20.0 percent to 55.3 percent.

??New York (-25.5 percent to US$203.58) and Chicago (-18.2 percent to US$115.29) reported the largest ADR decreases.

??Norfolk-Virginia Beach was the only market to report a single-digit decrease in RevPAR, which was down 6.2 percent to US$45.49.

??Six markets reported RevPAR decreases of more than 25 percent: Chicago (-34.5 percent to US$63.75); New York (-29.0 percent to US$162.17); Phoenix, Arizona (-28.0 percent to US$70.64); San Diego (-27.2 percent to US$79.51); Boston, Massachusetts (-25.5 percent to US$85.34); and Los Angeles-Long Beach, California (-25.5 percent to US$71.05).

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Source: (2009). HNN Newswire published May 26, 2009. Viewed May 27, 2009, http://www.hotelnewsnow.com/articles.aspx?ArticleId=1248