Le M?ridien Hotels Celebrates Growth in Asia Pacific and the Brand?s Transformation Into a Leading Edge Lifestyle Brand with the Opening of Three Brand New Hotels and Resorts
BANGKOK | In its continued international expansion into culturally rich cities as well as resort destinations across the globe, Le M?ridien brand today unveils three new hotel and resort properties in Asia Pacific – Le M?ridien Bangkok, Le M?ridien Chiang Mai and Le M?ridien Chiang Rai. Further expanding the brand?s growing portfolio in Thailand, all three properties offer an engaging environment combined with a high standard of service designed to inspire the creative guest. Le M?ridien recently celebrated the official openings of these hotels and resorts with the brand?s signature event, FIRST NIGHT BANGKOK: Destination Asia, An Active Discovery. As part of the First Night event, Le M?ridien also unveiled the signature Le M?ridien arrival experience and new signature breakfast at Le M?ridien hotels in Asia Pacific.
“We are thrilled with the opening of these three stunning Le M?ridien hotels in Thailand,? said Miguel Ko, President of Starwood Hotels & Resorts, Asia Pacific. ?Chiang Mai and Chiang Rai are both well known for their beautiful landscape and rich cultural offerings while Bangkok is the cosmopolitan capital of Thailand and is an exciting, sophisticated and energetic destination for leisure, business and meetings. These locations are a great fit with the Le M?ridien brand, which is committed to providing guests with an interactive and culturally enriching experience.?
?Le M?ridien is committed to transforming the functional and transactional driven hotel experience into an emotional connection with our guests, delivering a new perspective in a relevant way in order to attract a new, aspirational audience ? the creative mind,? said Eva Ziegler, Global Brand Leader, Le M?ridien and W Hotels Worldwide. ?We are proud to unveil these three new Le M?ridien hotels as they mark a milestone in Le M?ridien brand?s transformation into a lifestyle brand. The curated approach of Le M?ridien?s guest experience through J?r?me Sans, Le M?ridien?s Cultural Curator, and the LM100? family lead to very inspiring, creative solutions that can be experienced at Le M?ridien hotels in Thailand and across Asia Pacific.?
Le M?ridien Bangkok
Located in the center of Silom?s pulsating commercial district and just steps away from the energetic Patpong Night market, Le M?ridien Bangkok is a modern 24-story tower in the heart of Thailand?s capital and stands as an icon to the rising contemporary creative scene in the city. Bangkok is evolving into a contemporary regional cultural center with a very forward-thinking creative community, and to reflect this shifting paradigm, Le M?ridien Bangkok is providing a new perspective in accommodations that embraces a guest?s passions for art, architecture, fashion and cuisine.
Le M?ridien Chiang Rai Resort
Centered amongst two majestic 100-year-old rain trees, Le M?ridien Chiang Rai Resort is located in Thailand?s premier hillside resort community in the country?s northernmost province, a region known for its breathtaking mountain scenery, Buddhist shrines and ruins of ancient settlements. Owned by the Rain Tree Hotel Company, Limited, the brand-new resort is just ten minutes from the Chiang Rai International Airport, five minutes from the town center and a one-hour drive from the Golden Triangle, where Myanmar, Laos and Thailand converge.
Le M?ridien Chiang Mai
Le M?ridien Chiang Mai offers travelers first-class accommodations on Chang Klan Road in the heart of downtown Chiang Mai, Thailand?s dynamic northern capital. The hotel is well positioned for guests to explore the charms of this culturally-rich city including its ancient temples, the Chiang Mai Night Bazaar and numerous culinary options. Most of the hotel?s 384 guestrooms overlook the majestic Doi Suthep Mountain, and all are outfitted with the signature Le M?ridien Bed, broadband Internet and high-definition LCD televisions.
This newly constructed hotel features two world-class restaurants, a modern health club, a multi-sensory spa and an outdoor swimming pool with panoramic views of Chiang Mai. Le M?ridien Chiang Mai also offers more than 1,900 square meters of flexible function space, equipped with sophisticated technologies that make it an ideal destination for meetings, seminars, banquets and conventions.
About Le M?ridien
After Le M?ridien was bought by Starwood in November 2005, the brand has since upgraded its portfolio significantly through a range of renovations and currently has 26 hotels in the Asia Pacific Region, including Cambodia, China, India, Indonesia, Malaysia, New Caledonia, Thailand and Vanuatu. Le M?ridien will open six new hotels in the region by 2011, including three hotels in China, two hotels in India and one hotel in Taiwan.
About Le M?ridien | Le M?ridien, the French-born hotel brand currently represented by 107 properties in 50 countries, was acquired by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) in November 2005. Since then, Le M?ridien has gone through a brand re-launch, which included appointing a full-time Cultural Curator ? French arts-provocateur J?r?me Sans ? and transforming numerous guest touch points, thus bringing unique and interactive experiences to its guests. With close to 80 of its properties located in Europe, Africa, the Middle East, and Asia-Pacific, Le M?ridien brand provides a strong international complement to Starwood?s primarily North American holdings. Plans call for dynamic expansion of Le M?ridien hotels and resorts within the next five years, concentrating in the U.S., Latin America, and Asia-Pacific, including destinations such as India, Thailand and China. Le M?ridien Hotels recently opened new hotels in Bangkok, Chiang Mai, Chiang Rai, Shimei Bay (China), Dallas and will open in Philadelphia in the coming months, and has recently signed new hotel deals in Taipei, Xiamen, Chongqing Nan?an, and Qingdao (China). For more information, please visit www.lemeridien.com.
CONTACT
Hwee Peng Yeo
Corporate Communications Manager, Asia Pacific
email: [email protected]