“
Our British Food Fortnight menu promotion was so successful we increased custom by 300%!”
Michel Nijsten from the Albright Hussey Manor Hotel
Now is the time to plan your menu for the 10th British Food Fortnight (17 Sept – 2 Oct 2010).? Nine of the large food service organisations have already signed-up to taking part as have six major pub groups, all the chef associations and QHotels.? It is not too late to join them!? Here are some ideas for you to consider:
??????? Adapt your existing menu or create a special board focusing on British or local produce.? Set yourself a target of at least five British or locally sourced dishes on your menu.
??????? Make simple dishes special by sourcing British: Soup of the Day and Bangers and Mash are always popular and are easy to localise.
??????? Larger suppliers can provide British and, in many cases, local produce; be specific when talking to them about what you want and don?t shy away from specifying British as part of your requirements.
Heres a ‘Hot Tips’ guide to making the national food promotion work for you.
NEW for 2011 – Become a member of Love British Food: to celebrate the event’s 10th anniversary, caterers have the opportunity to become a Love British Food member.? Members will receive free advertising on the site, promotional material, member’s certificate and logo.? Packages start at ?55.