- Within the area of premium beers, Cusque?a has achieved tremendous success in being exported to the world.
- Thanks to the high quality of Cusque?a beer, it has been awarded with 29 international awards.
- Cusque?a is the premium domestic beer of Backus? portfolio of brands. It is made with 100 percent pure barley and Saaz hops, the world?s finest.
Lima, September 12, 2012 ? Cusque?a beer, the premium domestic brand of Backus? portfolio of beers, has achieved tremendous success in being exported to different international markets, especially Chile and the United States. So far this year, Cusque?a has managed to increase its exports by 22 percent, and it has expanded its foray into international markets, being present nowadays in Argentina and South Korea and commercialised in seven foreign countries.
Present in Chile since 2007, Cusque?a is considered a premium product in the market of its neighbouring country. In 2012 alone, it has registered a growth of 59 percent in comparison to last year. At the same time, it has registered a growth of 19 percent in the United States in comparison to last year, strengthening its presence mainly in the states of Florida, New Jersey and New York.
On this matter, Javier Neyra, director of the Cusque?a brand, pointed out, ?The world recognises Cusque?a as the premium Peruvian beer and considers its fine production process, made with 100 percent pure barley and Saaz hops, the finest in the world. In this respect, we feel proud that Cusque?a is reaching more cities in the world and has such good results in its acceptance.?
Cusque?a?s high quality has been recognised with 29 international awards in the last seven years. They have been awarded in the most demanding contests held in Belgium, England, the United States and Australia. Currently, it is the winner of the Gold Medal and the International High Quality Trophy 2012 in the contest Monde Selection of Belgium, among others.
Under the positioning ?Cusque?a: The gold of the Incas,? the brand wants to spread the mystic origin of the Incan Empire and the values for excellence they share. Cusque?a beer has managed to make a niche in the international market of premium beers, achieved through a strategy associated with international gourmet gastronomy. It is considered the perfect partner for a good pairing.
Cusque?a is present nowadays in the markets of Chile, the United States, the United Kingdom, Spain, Japan and, lately, Argentina and South Korea. The beer can be found in the most exclusive restaurants as well as stores and premium venues.