MCLEAN, Va., LAS VEGAS – DoubleTree by Hilton, Hilton Worldwide’s fastest growing full-service brand, and the New Tropicana Las Vegas today announced a strategic franchise agreement that marks the return of Hilton Worldwide to the Las Vegas Strip after an almost 14-year absence. Under the terms of the franchise agreement, Tropicana Las Vegas will continue to own and operate all 1,600 guest rooms in the 35-acre resort, which recently completed a $200 million comprehensive transformation.
When the hotel becomes the Tropicana Las Vegas – a DoubleTree by Hilton in January 2013, guests will be able to earn and redeem Hilton HHonors points and airline miles at the award-winning Strip resort, which features four restaurants, a spa, a nightclub and beach club, an entertainment complex, and a state-of-the-art conference center and exhibition hall.
[quote]”We are thrilled to be affiliated with such a first-class organization that shares our customer-centric values, and we are honored that DoubleTree by Hilton selected us to represent their marquee brand on the Las Vegas Strip,” said Tropicana Las Vegas CEO Alex Yemenidjian.
“After careful consideration, we selected the Tropicana Las Vegas to represent the DoubleTree by Hilton brand on the Las Vegas Strip, not only because of the beautiful transformation of the resort, but also because of its unparalleled commitment to guest service,” said Rob Palleschi, global head of DoubleTree by Hilton. “We are proud that, with the addition of Tropicana Las Vegas to our portfolio, Hilton Worldwide will continue to build upon its rich history in Las Vegas, and Hilton HHonors members will have a new home on the Strip.”[/quote]
DoubleTree by Hilton is renowned for its award-winning CARE culture and for its unique chocolate chip cookie welcome.
[box type=”tick”]About the New Tropicana Las Vegas
Prepare to be surprised! The New Tropicana Las Vegas redefines the expectations of today’s global travelers with a recently completed $200 million transformation which provides a casually elegant resort experience. In addition to a South Beach rhythm and vibe, the transformation of the resort includes a fresh redesign of every best-in-class room and suite, the 50,000-square-foot casino, more than 60,000 square feet of meeting and exhibition space, several new restaurants and bars, a new race and sports book, Glow?, A Mandara Spa and fitness center, and Bagatelle Beach & Nightclub (Opening October 31). First-class entertainment includes Dancing with the Stars: Live in Las Vegas (seasonal), Laugh Factory and the Mob Attraction Las Vegas. The New Tropicana Las Vegas is not affiliated with any other Tropicana property or brand.
About DoubleTree By Hilton
With a fast-growing, global collection of more than 330 upscale hotels in gateway cities, metropolitan areas and vacation destinations across five continents, every little thing we do at DoubleTree by Hilton inspires us to create a rewarding experience for our hotel guests, our team members and the communities we proudly serve. Our hospitality begins with a warm chocolate chip cookie welcome upon arrival and continues with the award-winning Hilton HHonors guest loyalty program, an array of fine services and amenities and our longstanding CARE Culture tradition that empowers more than 65,000 team members to provide the special comforts and acts of kindness that make the traveler feel human again.
About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,900 hotels and timeshare properties, with 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors?.[/box]