RED BANK, NJ – July 2, 2012 – Exhibit Surveys, Inc., the leading provider of research,? measurement, and consulting services exclusively for the exhibition and event industry announced today that Joe Federbush, vice president, sales and marketing, will participate in a panel discussion at the upcoming Red Diamond Congress on July 10 in Chicago.
What: Metrics – Attracting the Right People for Engagement
When:? Tuesday, July 10,? 4:15 pm – 5:05 pm
Description: We're always tasked with measuring the success of our exhibits and events, but are rarely given the direction, or budget, to do it effectively and accurately. Not to mention, once we have results – what do they really mean and how should they be used from a strategic decision-making standpoint. This session will educate you on over 20 exhibit performance and event marketing industry metrics which have become the industry standard when benchmarking and comparing results. This session will also teach you what they mean, and most importantly how to incorporate them into your everyday marketing plan and strategy. A series of new, unreleased benchmarks, will also be introduced at this session.
Where:
2012 Red Diamond Congress
McCormick Place – South Building
2301 South Lake Shore Drive
Chicago, Illinois? 60616
For More Information About Red Diamond Congress:
http://www.eaca.com/events/event_details.asp?id=207946, or email Jim Wurm, jimwurm@eaca.com
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About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry.? The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents.? Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit www.exhibitsurveys.com or call 1.732.741.3170.
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