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Hard Rock International Opens First Hard Rock Hotel In Latin America

Orlando, Fla. – Hard Rock International – with locations from Bali and San Diego to Singapore and Macau – announces the opening of its first hotel in Latin America — Hard Rock Hotel Panama Megapolis, located in the heart of Panama’s most scenic, elegant area of the Capital City, Balboa Avenue. In collaboration with Megapolis Investment Group and Decameron Group, the 66-floor hotel opened its first phase on April 16, 2012, featuring 500 rooms of its more than 1,400 total rooms.

Hard Rock International is very pleased with its collaboration between Megapolis Investment Group and Decameron,” said Michael Shindler, executive vice president of Hard Rock Hotels & Casinos. “The hotel will become an icon among the Panama skyline, and with support and ongoing cooperation, it will deliver the renowned Hard Rock vibe to the market and serve as a beacon for the entire Hard Rock brand.

We’re thrilled to open this phase of Hard Rock Hotel Panama Megapolis as it will strengthen the country as a center for tourism, recreation and conventions, and bring our guests and locals a taste of Hard Rock lifestyle,” said Leonardo Gonzalez, general director at Hard Rock Hotel Panama Megapolis.

The spectacular hotel, along with contemporary style and unmatched service, will feature the world famous Rock Shop, offering Hard Rock’s iconic merchandise; Base Bar, a nightlife hotspot; Megapolis Explorer Tours, which will guide tourists to enjoy the secrets of Panama; as well as Body Rock gym, Rock Spa, Cutz Beauty Salon and a Kids and Teens Club. The stunning Hard Rock Lounge will offer guests signature cocktails at Mamie Lee’s Bar and live local music at Ciao Tapas & Pizza Restaurant, while the refreshing infinity pool features private cabanas and the Float Bar. Along with countless restaurants and bars, hotel guests enjoy convenient access to Panama’s main shopping center – Multicentro, and groups enjoy a convention center, heliport access and state-of-the-art business center.

The growing collection of hotels applaud rock-n-roll through brand wide programs, from the interactive amenity “Sound Of Your Stay,” where guests jam out with hands-on music experiences, to the on-site VIBE managers, who keep a pulse on the feeling, atmosphere and energy at each hotel. In addition, Hard Rock boasts the world’s greatest rock memorabilia collection, kicked off with a Fender Lead II from Eric Clapton and a Les Paul from rival Pete Townshend, which now includes 70,000 legendary items.

Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock properties offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock’s current Hotel and Casino portfolio is located in the world’s most enviable resort destinations, as well as urban gateway cities. Hard Rock Hotels cater to the evolving and distinctive needs of today’s cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel.

To book a vacation experience at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

About Hard Rock International
With a total of 174 venues in 53 countries, including 138 cafes and 16 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore, Punta Cana and Panama.  Additional hotel and casino projects have been announced including Cancun and Vallarta scheduled to open in 2012; and Riviera Maya, Hungary and Abu Dhabi, scheduled to open in 2013.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com or www.facebook.com/hardrockhotels. For more information on Hard Rock International, visit www.hardrock.com or www.facebook.com/hardrock.

Megapolis Investment Group
Part of Elhayek Group of Companies, with over 30 years experience in the retail business in the Colon Free Zone, with brands such as Aiwa, Pioneer, LG, Samsung and others. The Group has developed a real estate portfolio with many properties in key locations in Panama, the most important being the Multicentro Centro Comercial, the first Shopping Mall of Panama with more than 200 shops. The Group has investments in the hotel business, with interests in Hoteles Decameron Panama, owns the Radisson Hotel Decapolis Hotel and the majority stake in the new Hard Rock Hotel Panama Megapolis and the Megapolis Nortia Tower development. The group also participates in the Casino business as co-owner of the Majestic Casino, located in Multicentro.

About Decameron Hotels & Resorts
Decameron Group of Hotels & Resorts is comprised of 38 hotels in 10 countries located throughout the Caribbean, Central America, South America and Africa; offering all-inclusive vacations at an affordable price and premium city hotel experiences for corporate and leisure travelers.  Established in 1987, the company’s 7500 employees are an integral part of an efficient operation providing unique, high quality vacation experiences at affordable prices.  Decameron also includes Decameron Explorer, a tour and ground handling operator; and several other hotel management companies. Decameron Hotels & Resorts has been the recipient of several prestigious awards such as “Excellent Service and Quality” awarded by AirTransat Group Toronto, Canada and “High Standard of Service and Quality” awarded by Air Tours Holidays, United Kingdom. For more information or reservations please visit our website at www.decameron.com.

Source: Hard Rock Hotel