Iconic Delano brand expands to Russia in 2015
10th New Management deal, nearly doubling company portfolio?
Morgans Hotel Group announces plans to extend their signature luxury brand into Russia with the opening of Delano Moscow, the third international Delano-branded property, following the opening of Delano Marrakech slated for September 2012, and Delano Cesme scheduled to open in 2015. With Delano Moscow, Morgans Hotel Group is positioned to deliver the unique Delano experience, defined by impeccable style and unparalleled standards of service, to the thriving international gateway city in 2015.
This announcement is the latest progression in the New York-based hospitality management company’s extensive international growth plan for its Delano luxury brand, focused on entering key markets around the world. Morgans Hotel Group’s Delano first opened its doors in 1995 in Miami’s trendy South Beach and quickly became a must-visit destination, pioneering a new industry standard as a next generation chic urban resort.
Delano Moscow will be situated in the heart of Moscow’s new state-of-the-art International Business Center, also referred to as Moscow-City, Russia’s first ever mixed-use space, combining high-end residences, offices and retail in one impressive complex. The Moscow Government first conceived of the Moscow City project in 1992, and an estimated 500,000 ? 600,000 people will be visiting, living or working in the awe-inspiring new luxury development at any given time.
Morgans Hotel Group’s newest Delano will be part of Capital Group’s OKO project within Moscow City, a new development that will offer premium spaces designed for luxury living, business and entertainment. An example of innovative urbanism presented by American architectural bureau SOM (Skidmore, Owings and Merrill), OKO will also feature an 85-story skyscraper and a 49-story office tower that soar from a 7-story single transparent crystalline structure at the base of the complex.
Plans for Delano Moscow include 160 beautifully appointed guest rooms, extensive fine dining and nightlife outlets and top-of-the-line hotel facilities and guest amenities. The world-class boutique resort will provide an upscale haven of luxury within the vibrant Moscow-City development, appealing to the sensibilities of tastemakers around the world. Delano has become synonymous with style and sophistication and the new Moscow property will bring these ideals to a captivating new urban center.
“With the introduction of each new Delano property, we bring to life the ethos we created in South Beach, while uniquely blending our vision with the markets we enter. Moscow is an exciting city and we could not have found a better partner to align with than Capital Group to further extend the Delano brand,” says Michael Gross, CEO of Morgans Hotel Group.
Delano Moscow commences a business partnership between Capital Group and Morgans Hotel Group, which have entered into a 20-year management agreement for the property. Founded in 1993, Capital Group is one of Russia’s leading development companies, whose previous projects have received awards from The Russian Academy of Architecture and Construction Sciences, the Moscow Government and various international architectural exhibitions.
On signing the deal, Vladislav Doronin, Chairman of Board of Directors, Capital Group, said: “Moscow City has become a financial center of international standard. It comprises mixed-use skyscraper complexes totaling 4.5 million square meters that have become headquarters for major international companies. A modern transport infrastructure has been developed within the business district, which includes two operating metro stations and a high-speed railway currently under construction that would connect Moscow City with international airports. Thus, it is obvious that Moscow City needs high-quality hotel service, and Delano Moscow would become the first hotel to open here. I have no doubt it would become the best project to meet the needs of the tenants and the guests of the business center.”
With the addition of Delano Moscow, Morgans Hotel Group now has signed management agreements for ten hotels that are slated to open over the next three-years, starting next month with the scheduled opening of Delano Marrakech. In aggregate, these new hotels will nearly double the size of Morgans Hotel Group’s portfolio from thirteen hotels comprising 3,400 rooms across three countries, to twenty-three hotels comprising 6,300 rooms across seven countries. All of these new deals expand Morgans Hotel Group’s three powerful and complementary brands Delano, Mondrian and Hudson in key gateway cities and resort destinations.
Morgans Hotel Group currently has properties in New York, Miami, London, Los Angeles, San Francisco, Boston and Playa del Carmen, Mexico.
Source: Morgans Hotel Group