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The Coca-Cola Company Announces New Operating Structure and Senior Leadership Appointments

Company to Organize Around Three Major Operating Businesses: Coca-Cola International, Coca-Cola Americas and Bottling Investments Group

Ahmet Bozer to be Appointed President of Coca-Cola International; Steve Cahillane to be Appointed President of Coca-Cola Americas; Irial Finan to Continue as President, Bottling Investments Group

Changes to be Effective Jan. 1, 2013

The Coca-Cola Company today announced a new operating structure and the senior leaders for those businesses. Effective Jan. 1, 2013, the Company will organize around three major operating businesses: Coca-Cola International, which will consist of the Company’s Europe, Pacific and Eurasia & Africa operations; Coca-Cola Americas, which will consist of the Company’s North America and Latin America operations, and; Bottling Investments Group (BIG), which oversees the Company-owned bottling operations outside of North America.

Ahmet Bozer, currently President of the Eurasia & Africa Group, will be appointed President of Coca-Cola International. Steve Cahillane, currently President and Chief Executive Officer of Coca-Cola Refreshments (CCR), will be appointed President of Coca-Cola Americas. Irial Finan will continue as President of BIG. All three executives will continue to report to Muhtar Kent, Chairman and Chief Executive Officer.

“This is the right structure for the next phase of our journey toward achieving our 2020 Vision,” said Kent.

“Over the last couple of years, we have systematically been adapting our business model to better address the changing demands of the global marketplace. First, we addressed the issues facing our system in our flagship market through the acquisition of CCE North America. Second, we further built the relevance of BIG, evolving it from its initial role of fixing challenging markets to a more significant role in spearheading our progress in select strategic markets such as China and India.

“We have a solid foundation and momentum in our business. Now is the time to take the next step in our evolution. By consolidating leadership of our global operations under two large, but similar sized geographic regions and BIG, we will streamline reporting lines, intensify our focus on key markets and create a structure that leverages synergies and gives us flexibility to strategically adjust our business within those geographies in the future.”

Added Kent: “Ahmet, Steve and Irial are proven leaders with extensive international franchise, bottling operations and marketing experience. Ahmet is a strong international operator who has demonstrated success in leading our business in both emerging and developing markets. Steve has played a key role in leading our North America operations and ensuring a smooth and successful integration of CCE. Irial led the creation of BIG, and has been instrumental in driving executional excellence throughout our Company-owned bottling operations across four continents.

“I look forward to partnering with Ahmet, Steve, Irial and the rest of my leadership team as we continue on our journey toward our 2020 Vision.”

These appointments take effect Jan. 1, 2013. Related organizational changes will be announced in due course. Until such time, all current organizational and reporting relationships will remain as is.

Source: The Coca Cola Company