Best Western International, THE WORLD?S BIGGEST HOTEL FAMILY?, received more than 1200 TripAdvisor Certificates of Excellence globally ? with more than 600 recipients in North America.
This highly coveted award is determined by customer experience ratings. To qualify for the Certificate of Excellence, businesses must maintain an overall rating of four or higher, out of a possible five, as reviewed by travelers on TripAdvisor.com.
?The TripAdvisor Certificate of Excellence Award gives highly rated establishments around the world the recognition they deserve. This year, just 10 percent of hotels listed on TripAdvisor received the award. Best Western is certainly a leader in the midscale hotel market with 30 percent of their hotels being honored with the Certificate of Excellence,? said Christine Petersen, president, TripAdvisor for Business.
The large percentage of Best Western hotels worldwide receiving the Certificate of Excellence is derived from more than 98 percent of Best Western hotels in North America receiving a rating of three or better by travelers on TripAdvisor.com. These distinctions follow a recent Brand Keys survey which named Best Western the number one brand in the mid-scale hotel market that ?Delights the Consumer.?
[quote]?Earning so many Certificates of Excellence validates our brand?s commitment to providing superior customer care and that our hotel owners truly use customer care as a differentiator in their competitive marketplaces,? [/quote]said Dorothy Dowling, senior vice president, marketing and sales, Best Western International.
With its recently launched I Care Clean initiative, Best Western continues to innovate in its approach to customer care. In response to industry research indicating consumers rated clean and well-maintained hotels their number one priority ? surpassing customer service ? Best Western developed the I Care Clean program. The program takes hotel cleanliness to the next level utilizing ultra violet (UV) sterilization wands, UV inspection black lights, clean remotes and pillow and blanket wraps. As a result, guest satisfaction scores for ?overall experience? are up 13.3 percent at Best Western hotels trained to use the new cleaning tools.
Source: Best Western