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Vantage Hospitality Enters into Partnership with Roomkey.com

Innovative hotel search engine offers direct booking on Vantage?s brand websites

Vantage Hospitality Group, Inc., whose economy through upscale hotel brands include Americas Best Value Inn?, Canadas Best Value Inn?, Chinas Best Value Inn?, Value Inn Worldwide?, Lexington Hotel?, and Lexington Inn?, announced today that it has signed on to immediately supply hotel inventory to Room Key (www.roomkey.com). The partnership further increases the revenue potential of Vantage?s hotel owners and offers another avenue for consumers to book at its 1,000-plus properties throughout the world.

Launched earlier this year, Room Key is an innovative hotel search engine that offers a simplified search experience. The website provides hotel information straight from Vantage?s brands and brings the visitor directly to the Vantage sites to book.

?Vantage Hospitality is excited to join Room Key and distribute our family of inns, hotels and suites. Room Key’s inventive model allows the consumer to choose the hotel that is right for them and provides us with a valuable audience that will be able to book directly with our brands. Room Key?s platform enables us to continue to achieve our distribution strategy of reaching consumers where they are searching and booking hotel accommodations, which is a very cost-effective channel for our members,? said Roger Bloss, Founder, President and CEO of Vantage.

?We?re thrilled to partner with Vantage Hospitality to offer over 1,000 new hotel properties to travelers who visit Roomkey.com to find their next hotel,? said John F. Davis III, chief executive officer of Room Key. ?Room Key delivers a simplified search experience and the confidence of booking direct with our hotel partners like Vantage, so travelers can simply search, book and relax.?

Source: Vantage Hospitality Group Inc.