FORT LAUDERDALE, FL – August 14, 2013?- W Fort Lauderdale is proud to announce the appointment of Cesar Wurm as the new director of sales and marketing. A Starwood veteran, Wurm will be responsible for continuing to drive occupancy and overseeing all marketing and public relations efforts at the oceanfront resort.
“Cesar is an accomplished sales and marketing professional and we are so thrilled that he has chosen W Fort Lauderdale to further showcase his talents,” said Tara Whitmire, director of human resources at the hotel, “We’re eager to apply his expertise to our incredible team that strives to offer the best guest experience possible.”
Most recently, Wurm served as the director of sales and marketing at The Westin Riverwalk in San Antonio, Texas. Already familiar with the lifestyle-driven W brand, Wurm previously held the same role at W Atlanta Downtown earning sales leader of the South Region for the second quarter in 2010. Wurm also spent six years at the Sheraton Atlanta Hotel, eventually being named the director of sales, where he was an honoree for the Stars of Lodging Industry by the Georgia Hotel and Lodging Association in 2008.
“I’m thrilled to be joining the W Fort Lauderdale team and continuing my Starwood journey at one of South Florida’s most desirable hotels,” shared Wurm. “I look forward to enhancing the hotel’s already established reputation and giving guests a fully integrated W lifestyle experience.”
Recently named one of the 2013 Best Hotels in the city by U.S. News & World Report, the 517-room hotel is ideally positioned directly on Fort Lauderdale Beach overlooking the crystal blue Atlantic Ocean on one side and yacht-lined, scenic intracoastal waterways on the other. In addition to Gerber Group’s stylish Whiskey Blue and Living Room, the resort is home to Stephen Starr’s Steak 954, a Bliss? spa and the only Ted Gibson salon outside of New York City. Boasting over 20,000 sq. ft. of event space, including 5,500 sq. ft. outdoors, W Fort Lauderdale provides a brilliant backdrop for stunning events and memorable meetings. With one of the only meeting rooms on Fort Lauderdale Beach with panoramic views of the ocean, the resort is an ideal location for a meeting or event with style and sophistication.