COPENHAGEN April 17th 2013?– Best Western International is well established globally and 2013 is the year where Best Western celebrates their 30th anniversary in Denmark. ?Best Western hotels in Denmark are very popular amongst business and leisure travelers from Denmark and abroad and 2012 was another record breaking year for our Best Western hotels. We exceeded the previous year?s revenues with growth of over 15% through our booking systems and our world famous loyalty program, Best Western Rewards with more than 18.1 million? members worldwide, delivered an increase of over 40% in revenue to our hotels in Denmark? said Peter Laigaard Jensen, Country Manager, Best Western International Denmark.
Best Western is a well-known and recognized brand not only among individual hotel owners but also among our loyal customers. We have been in the global marketplace for more than 65 years and today we have over 4,300 hotels in more than 100 countries worldwide. 2013 will be another great year with growth in revenue and great new partnerships such as Harley Davidson and Qantas Airlines to name a few.
[box type=”tick”]About?Best Western International, Inc.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,300* BEST WESTERN?, BEST WESTERN PLUS? and BEST WESTERN PREMIER? hotels in more than 100* countries and territories worldwide. Now celebrating 67 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 15 million travelers are members of the brand?s award-winning loyalty program Best Western Rewards?, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand?s partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson? provide travelers with exciting ways to interact with the brand. In 2012, Best Western won a record number of awards, including AAA?s Hotel Partner of the Year, CAA?s Partner of the Year, TravelClick?s eMarketer of the Year and Compuware?s Best of the Web Gold awards.[/box]