Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services
Synopsis
? The report is based on primary survey research of 611 European industry professionals who travelled at least once in three months. The research was conducted by Timetric assessing its premium consumer panels.
? This report provides the reader with a definitive analysis of the European business travel outlook and explores how opportunities and demand are set to change in 2013?2014.
? This report helps in forecasting European business traveler expenditure on hotel accommodation, understands trends in business travel and customer expectations of new technologies and services.
? Key topics covered include the forecast of expenditure on hotel accommodation, hotel selection criteria, customer expectations of new technologies, marketing initiatives, and sustainability implementation.
? This report helps to drive revenues and cut costs by benchmarking the use of sustainability in the industry and identifies new opportunities for growth.
Summary
“European Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services” is the result of an extensive multi-industry survey drawn from Timetric’s exclusive panel of European business travelers. It contains in-depth analysis of trends in hotel accommodation and forecasts how expenditure patterns are set to change in 2013?2014. The report also benchmarks types of hotels business travelers choose and identifies preferred modes and channels of hotel selection. This report also examines new technology, green initiatives and socially responsible measures that appeal to business travelers and also analyzes the key drivers and popular promotional offers which influence business travelers to choose a particular hotel.
Scope
The report features the opinions of hotel industry consumer respondents related to the following:
? Average stay at business hotels
? Change in expenditure on hotel accommodation
? Popular hotel types and preferred modes of hotel selection
? Importance of green certifications and key sustainable facilities
? Critical social responsibility initiatives
? Major technology features and key drivers influencing online reservations
? Importance of mobile technology services
? Key drivers of frequent visits and popularity of promotional offers
? Strategic initiatives for repeat business
Key Highlights
? Overall, 46% of survey respondents expect to visit ‘midscale’ hotels over the next 12 months.
? In total, 53% of respondents selected ‘company recommendation’ as the preferred method of hotel selection, while 45% selected ‘online search’ and 27% selected ‘same one as before’.
? For a hotel to be considered green, respondents consider ‘low-energy light bulbs’, ‘dual-flush toilets and ‘reduced use of plastic materials’ to be the main sustainability facilities hotels should adopt.
? Survey results show that ‘wireless email’ and ‘view and manage room reservations online’ are important mobile technology features for European business travelers.
? Survey results indicate that ‘early check-in and late check-out facility’, ‘reduced room tariffs for frequent visitors’ and ‘room upgrades’ are the most attractive promotional offers for business travelers.
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