Seattle, Wash., Jan. 24, 2011 ? As part of its corporate reorganization following the relocation of Seabourn to Seattle, Beth Bodensteiner has been promoted to vice president, revenue management and product marketing for Holland America Line. She will report to Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs for Holland America Line, who will also become president of Seabourn when the corporate transition is complete.
Bodensteiner previously was Holland America Line?s director, cruise marketing for voyages and was responsible for development, pricing, marketing and communications for the company?s products in Europe, South America, Australia & New Zealand, Asia and Grand Voyages around the globe. Prior to this she served as director, cruise marketing for Caribbean and North America.
Before joining Holland America Line in 2002 in the public relations department, Bodensteiner worked as a program manager with Zebra Hill Marketing in Bellevue, Wash. She holds a bachelor of arts in English from the University of Washington.
[box type=”tick”]About Holland America Line
Holland America Line?s fleet of 15 ships offers more than 500 cruises to 350 ports in more than 100 countries, territories or dependencies. Two- to 110-day itineraries visit all seven continents and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Bermuda, Alaska, Mexico, Canada/New England, Europe and Panama Canal. Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $525 million, that showcase the Culinary Arts Center presented by Food & Wine magazine ? a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes ? Explorations Caf? powered by The New York Times, Digital Workshop powered by Windows, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner?s Dream Beds.[/box]