On the afternoon of 28 November, Jin Jiang International Hotels was honored with an award for “Best Global Communications” during the PRNA 2013 Summit held in?Beijingby PR Newswire Asia, a renowned, premier global provider of multimedia platforms, providing commercial news distribution services across a large worldwide network. The event was attended by a number of key executives from the world of marketing and communications.
Jin Jiang International Hotels was acknowledged as an organization that has established a positive brand image through the consistent application of best practices for delivering news and marketing communications content abroad, and reaching full coverage through the broader targeting in countries and regions outside ofChina.
On receiving the award,?Cinn Tan, Senior Vice President of Marketing & Sales stated, “I would like to congratulate my hardworking and dedicated marketing and communications teams at Jin Jiang International Hotels, who all greatly contributed to the winning of this prestigious communications award. This is the first time we have been awarded by this renowned global communications organization and we are all very proud. We are thrilled to see that all our hard work and efforts in bringing more exposure for our homegrown Chinese brand to the international markets, and improving our overall brand image abroad have been so positively acknowledged, particularly as there are no Jin Jiang branded hotels outside of?China?just yet.”
This year has been a successful one for Jin Jiang International Hotels, who have already been honored and recognized with a number of prestigious awards. This award underlines the company?s strong position as a leading national hotel brand in?China, and highlights its continued commitment to working towards the building of a brand that is known both within?China?and internationally.