W Hotels Worldwide has announced its intention to more than double the brand’s presence in Asia by late 2018.
Recently launching the W Hotel brand in Singapore and Bangkok, the group has signalled it will open another eleven properties in Asian gateway cities bringing its total to 20 W Hotels.
More than half of the brand’s proposed worldwide openings are planned for the Asia Pacific.
W Hotel’s Guangzhou property, the 317-room W Guangzhou Hotel & Residences is due to open shortly, the first for the group in mainland China.
Also in the pipeline for Asia in 2014, are the 600-room W Shanghai The Bund, the 340-room W Beijing, the 330-room W Changsha.
The group has announced the brand will be launched in India with the opening of the 105-room W Retreat & Spa Goa, followed by the 325-room W Mumbai.
In 2016, W Hotels will open another India property with the 581-guestroom W Noida Delhi NCR. Also planned for 2016 is the 300-room W Jakarta and the 150-room Kuala Lumpur.
W Hotels will complete its current round of expansion in 2017 with the opening of the 225-room W Delhi NCR Gurgaon in India and the 366-room Suzhou in the Jiangsu Province of Eastern China.
[quote]”The growth spurt of W Hotels in Asia Pacific reflects a significant growth in demand for stylish luxury brands,” said Stephen Ho, President, Asia Pacific, Starwood Hotels & Resorts Worldwide. “In addition, we believe W Hotels’ reinterpretation of luxury is what contributes to the brand’s success. W Hotels have now become a landmark and symbol of transformation in key cities and premier resorts across Asia Pacific.”[/quote]