In 2014, the German National Tourist Office (GNTO) will focus on attracting more cultural travellers, with marketing efforts focused around the country?s UNESCO sites.
Boasting 38 UNESCO World Heritage Sites, with an additional two added this year, GNTO Australia director marketing and sales Susann Schwachenwalde said next year?s theme will help put Germany on the map.
According to the tourist board?s director, currently the World Heritage Sites are the incentive for up to 31 percent of cultural tourists to Germany.
?Our UNESCO sites bring visitors to Germany every year,? she explained.
Germany?s UNESCO list covers a range of attractions including the Aachen Cathedral, Pilgrimage Church of Wies, The Wadden Sea and the Wartburg Castle.
Meanwhile, 2014 is also set to be a big year in Germany, as the country celebrates 25 years since the unification.
According to Ms Schwachenwalde, the country will host a range of celebrations to commemorate the 25 years since the Berlin Wall came down.