Germany is coming off a stellar 2012, with excellent growth in the volume of overnight stays by international visitors. The German Federal Statistical Office recorded a total of 4.85 million overnight stays by U.S. visitors in 2012, up 4.2 percent on the previous year.
?The U.S. market is going from strength to strength and has played a promising role in this new record result in Germany,? said Ricarda Lindner, regional manager of the Americas, German National Tourist Board (GNTB). ?If Destination Germany continues to perform well, we are optimistic to be on track to achieve 5.9 million overnight stays by U.S. travelers by 2020.?
Part of the way Germany plans to reach this goal is by celebrating two bicentennials this year associated with cultural icons Richard Wagner and the Brothers Grimm, and by reaching out to younger travelers, with a focus on youth travel in 2013. The marketing message for the youth campaign is ?Germany for Young People ? Vibrant, Fashionable, Innovative.?
?Young international travelers are a target group with considerable potential for growth,? said Petra Hedorfer, CEO of the GNTB.
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Source: Mark Rogers (2013). Germany Tells a Tale of Tourism, TravelAge West?http://www.travelagewest.com/Travel/Europe/Info/Germany-Tells-a-Tale-of-Tourism/ published Apr 17, 2013. Viewed Apr 22, 2013,