Hilton Sandestin Beach Golf Resort & Spa, the largest full-service beachfront resort on Northwest Florida’s Gulf Coast, has announced the completion of renovations at their award-wining Serenity by the sea Spa, and the appointment of Rhonda Davis as the new spa director. The resort’s recent $12.5 million transformation included major upgrades at the 11,000 square-foot spa, where Davis will oversee all aspects of operations, staff management and treatment protocol. For eight consecutive years, Serenity by the sea has been voted “Best Spa” by readers of Emerald Coast magazine, and in 2013 was ranked #26 in Travel + Leisure magazine’s readers’ poll of Top US Spas.
“Rhonda brings the perfect mix of sales and spa industry experience to ensure the world-class experience guests are accustomed to receiving at Serenity by the sea,” said Gary Brielmayer, Hilton Sandestin Beach general manager.
A Tennessee native, Davis began her journey in the spa industry as a private practice massage therapist in Memphis in 2003. In 2007 she was presented an opportunity to work with The Spa at The Four Seasons in Miami, which launched career as hotel spa director. Prior to Serenity by the sea, Davis was spa director at Sports Club LA in Miami, Innisbrook Golf & Spa Resort in Tampa, Fla. and most recently, Spa Oceana at the historic Lowes Don Cesar Spa Oceana in St. Pete Beach, Fla.
In addition to her spa experience, Davis has had more than 20 years of corporate retail experience in soft and hardline industries. She previously held positions of regional trainer, recovery trainer and district manager with companies such as Lenox China, Dress Barn and Stone Mountain Handbags.
Davis steps in at the completion of major renovations to the spa, including a new color scheme, all new carpet, tile and paint throughout, nine new spa beds and pedicure bowls. Serenity by the sea Spa will continue to welcome guests into a relaxing and upscale environment where they may enjoy a multitude of services and amenities designed to meet all their wellness and fitness needs. The spa offers an extensive menu of indulgent services for men, women, and moms-to-be, including a variety of body treatments, massage therapies, facials, waxing, nail treatments, hair services, and makeup application.