Every business in this generation is being hit with a variety of challenges. It would be easy to just roll over and sink. Sadly many companies are even getting to the point where simply surviving has become their daily mode of operation. They?re cutting their marketing budget, laying off people and, unfortunately, worrying about their bottom line more than they do the customer.
But the customer matters more than anything, and, believe it or not, customers and clients aren’t as hard to reach as you might think.
You just have to focus on the?customer, and the customer only. It isn’t new advice, but it resonates now more than ever. Good old fashioned business works online and in social media because it revolves around people more than anything. It doesn?t depend on pictures, links or making sure your advertisement is mentioned 87 times in a week. It puts the customer at the focus of things and makes serving them the number one priority in the company.
As a small business owner or even a corporation that is looking for some ?revival? to take place in your culture, take a look at how you got to where you are. Never forget what initially made the customer feel the most important, don?t forget the long nights of coming up with unique ways to stand out so people felt special. These strategies last even as everyone else rolls over and cries, ?Economic crisis!?
Has the going gotten rough? Try these three strategies for growing your business instantly, but putting your focus back on the customer.
Have a conversation.?Use social media to stretch your ad dollars by engaging directly with your clients. Don?t depend on automated tools to do the work for you. You want ROI? Then have a relationship with your customers, just like the merchants of old did many years ago over a countertop.
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