Dubai?s goal of doubling the 10 million visitors welcomed in 2012 to 20 million by 2020 is the collective responsibility of all industry stakeholders, was the message shared at the launch session of the ATM 2014 seminar series, which opened today at Dubai International Convention & Exhibition Centre.
The opportunities, challenges and early successes of the government initiative, one year on from its official launch, were addressed by four top tourism industry leaders at a session entitled ?Delivering the Tourism Vision for 2020 and how Dubai is marketed to the world?.
Leading the panel discussion was HE Helal Saeed Almarri, CEO & Director General, Dubai World Trade Centre and Dubai Department of Tourism & Commerce Marketing (DTCM), who was joined by Ghaith al Ghaith, CEO, flydubai; Thierry Antinori, Executive Vice President & Chief Commercial Officer, Emirates; and Neil Jones, Chief Sales & Marketing Office MEA, Marriott International.
Opening the session, HE Almarri said: ?Dubai?s position in the world, with what we have to offer, is very promising. The Expo 2020 win offers a clear message that Dubai is seen as a tourism and business hub for the region. We?re very proud to have won the right to host the event, but Dubai won?t stop; it will continue evolving up to, and beyond, 2020.?
DTCM has spent the last 12 months working closely with its partners in the tourism industry to implement the first phases of the detailed strategy, with Al Marri reporting that government departments and private sector companies have fully embraced the vision as the emirate fast tracks regulatory changes to facilitate further sector development in the remaining half of the decade.
Since ATM 2013, the Dubai government has already announced plans to create a fully integrated e-Permit and e-Ticketing system and shared details of an exciting incentivisation initiative that will enable hotel owners to bring forward construction timelines for three and four-star properties, with eligible developments granted a concession on the standard 10% Municipality Fee levied on the room rate for each night of occupancy.
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Source:? ATM 2014: Opens with updated Tourism Vision 2020, Breaking Travel News?http://www.breakingtravelnews.com/news/article/atm-2014-opens-with-updated-tourism-vision-2020/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+breakingtravelnews%2Fnews+%28Breaking+Travel+News%3A+Latest+Travel+News%29#When:12:55:58Z published May 06, 2014. Viewed May 09, 2014.