ATLANTA InterContinental Hotels Group (IHG) ?announces the opening of its second EVEN? Hotels property in Rockville, Maryland, within the Washington, D.C. metro area.
EVEN Hotels is IHG?s newest lifestyle and wellness hotel brand in the U.S. which aims to help travellers maintain balance whilst on the road.
It is also the first brand in the industry to offer a holistic wellness experience at an affordable price point.
The first EVEN Hotels property opened in Norwalk, Connecticut in mid-June.
EVEN Hotels is expected to be a key pillar in IHG?s portfolio of preferred brands, with three further properties in the pipeline, two in midtown Manhattan and one in Brooklyn, New York.
The unique brand concept was developed in 2012 and was built on extensive consumer insight. IHG is focused on building the brand in key markets where target guests live and travel. Beyond Washington, D.C. and the Tri-state area, this includes San Francisco, Chicago, Denver, Portland, Seattle and Los Angeles.
Commenting on the opening of EVEN Hotel Rockville, Kirk Kinsell, President, the Americas, IHG said: ?Two years ago, IHG introduced the EVEN Hotels brand, pinpointing a unique opportunity to offer an entire hotel experience focused on wellness in order to meet the changing needs of our guests. Following the opening of the first property in Norwalk, Conn., we are pleased to announce the opening of the second EVEN hotel, located in the fittest metro area in the United States.?
The development of the EVEN Hotels brand reflects IHG?s commitment to innovation and comes ahead of the opening of our first HUALUXE? Hotels & Resorts, the first luxury international hotel brand designed specifically for the Chinese guest.