Lemon Tree?Hotels?is planning to enter the?luxury?segment. The company is talking with two luxury brands in the US and Asia, which have no operations in the country, for its luxury venture. Lemon Tree will share the management fee with the partner brand.
?Many international brands want to enter India but they need someone who they can partner locally. We bring years of experience in the hospitality industry,? said?Rattan Keswani, deputy managing director.
The hotel chain is planning to launch its own luxury brand and has even finalised a name.
?We want to go up the ladder. We don?t want to give up our customer right when one becomes most productive to us, having progressed from our budget to upscale brand and ready for a luxury product,? Keswani added.
Started by?Patu Keswani?in 2002, the company runs 25 hotels under Lemon Tree Premier (upscale), Lemon Tree (mid-market) and Red Fox (budget) brands.
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Source: Ruchika Chitravanshi (2014). Lemon Tree Hotels eyeing luxury sector, Business Standard http://www.business-standard.com/article/companies/lemon-tree-hotels-eyeing-luxury-segment-114040400907_1.html published Apr 09, 2014. Viewed Apr 09, 2014.