Sofitel Luxury Hotels will celebrate 50 years of operation in 2014, with the French hotel brand operating 120 properties in 40 countries around the world, and 30 hotel openings planned through 2015.
As part of its half century celebration, Sofitel will run a social media campaign to highlight its three core themes of design, gastronomy, and culture, by revealing ?50 magnifique moments? on its Facebook page. The magnifique moments will highlight events, partnerships, openings, brand offers, and stories about the brand.
Sofitel Worldwide senior vice president sales, marketing and communications Rick Harvey Lam said: ?Fifty years is a major milestone by any measure. We are looking forward to marking this event throughout the year with our loyal guests and our more than 25,000 Sofitel ambassadors, or employees, around the world. With a special focus on Sofitel?s design, gastronomy and culture themes, 2014 is sure to be the most magnifique year of our history yet.?
Throughout the year, Sofitel will also reveal three major events, inspired by each of its three themes and illustrating how Sofitel?s French ?art-de-vivre? is celebrated around the world.
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Source:?Parinaaz Navdar (2014). Sofitel Luxury Hotels celebrates 50 years in 2014, Hotelier Middle East http://www.hoteliermiddleeast.com/19834-sofitel-luxury-hotels-celebrates-50-years-in-2014/#.UzI4c8vNu00 published Mar 23, 2014. Viewed Mar 26, 2014.