Starwood launches its ?tech-forward? Aloft in College Station, Texas, marking the brand?s milestone 100th hotel worldwide.
The 105-room Aloft College Station is the eighth Aloft hotel in Texas, and is the first of nine Aloft hotels slated to open in the state in the next three years.
Brian McGuinness, Starwood?s senior vice president, specialty select brands, said: ?As we cross the 100th hotel milestone globally for the Aloft brand, we look forward to continuing this bullish growth momentum in key destinations worldwide.?
Starwood claims Aloft remains the fastest growing brand in the history of hospitality with 100 hotels in 15 countries now open, and the company?s second largest pipeline.
100th Aloft opens
