A survey on behalf of Hilton Worldwide?s brand Hampton by Hilton uncovers what it calls ?a new type of traveller? that it defines as the ?Seekender?. This new group regularly takes advantage of weekends to spontaneously enjoy new experiences, with travel being at the top of the list.
The study, conducted by Wakefield Research, also reveals that Seekenders base their travel around four main types of activities/passions: food; sports; music; or the great outdoors.
Respondents across different generations also agreed that hitting the road for adventure and having experiences in life ranks higher than money.
?Knowing that 68 percent of Americans would rather embark on a bucket list trip than get a big promotion gives a new meaning to Hampton by Hilton?s We Go Together campaign,? says Judy Christa-Cathey, vice president, focused service brand marketing and Hampton by Hilton.
?We are on a mission to encourage people to go out, play and seek unique weekend experiences and life ?firsts? through new travel adventures.?
Other survey result findings include:
* 82 percent of working Americans would travel for a year without pay if money weren?t a concern;
* 49 percent of Americans rank ?travelling to other countries? above buying their dream car;
* 51 percent would prefer a trip that takes them out of their comfort zone
* Nearly half of respondents agreed that the best thing about experiencing something new is making a lifelong memory, followed by sharing it with family and friends, (28 percent) and discovering something new (22 percent);
Wakefield surveyed 1,504 adults nationally between July 15 and July 24, 2015, using an email invitation and online survey, with an overall margin of error of three percent.