Starwood Hotels & Resorts Worldwide announces three more Element hotels for Greater China in the next four years, following the recent opening of the Element brand’s Asia Pacific flagship Element Suzhou Science and Technology Town in Suzhou.
With the increasing trend of guests seeking eco-conscious alternatives and a growing importance of sustainable development led by the Chinese government’s commitment to environmental protection, Element says it is well-positioned to meet growing demand with its sustainable programming and nature-inspired room offerings, “designed to fuel a life of balance while on the road”.
“Element is experiencing tremendous growth momentum, fuelled by strong demand from consumers who are increasingly interested in environmentally friendly practices and sustainable living,” says Brian McGuinness, senior vice president, specialty select brands for Starwood.
Element Hotels set to open in Greater China by 2019 include:
* The 150-room Element Chongli (2017)
* The 204-room Element Sanya Haitang Bay (2018)
* The 200-room Element Tianjin Beichen (2019)
Element hotels, Starwood’s eco innovation lab, are built green from the ground up using sustainable products and practices wherever possible. The brand’s core sustainable design components include low flow rainfall and showerheads, 100 percent no-PVC flooring, energy efficient LED lighting, electric-vehicle charging stations, filtered water, green materials such as low-VOC paints and recycled-content carpeting and guestroom designs that incorporate sustainable features.