The Pancake Selfie Express features five push-button pancake machines, each producing one pancake per minute as well as ?finely-tuned lasers? which then imprint selfies taken via mobile phone camera directly onto each pancake.
InterContinental Hotels Group goes overboard with a press release that announces ?yet another massive leap in the field of breakfast superiority with the launch of the Pancake Selfie Express.?
Hopefully tongue in cheek, it announces ?the newest stroke of genius from the Holiday Inn Express brand?s creative director and Breakfast Excellence Honcho, actor/comedian Rob Riffle.?
A nine-city tour allows flapjack fans in some of the busiest cities in America?s Southwest and West Coast to enjoy a selfie on a pancake made by The Stack Station, which the brand describes as a ?super smart, one-touch pancake machine.?
