InterContinental Hotels Group signs a dual-branded hotel development in Munich. The Holiday Inn Munich City ? East and Holiday Inn Express Munich City East will operate under a franchise agreement with Primestar Hotel Group and are due to open in early 2018.
The 189-room Holiday Inn Express Munich City ? East hotel will be a ?next generation? Holiday Inn Express, featuring the latest technology, an Express Caf? and Bar and larger, cosier beds, while the 118-room Holiday Inn Munich City ? East will feature the brand?s signature Open Lobby.
With both hotels in the same building, the dual branded model allows for operational efficiencies through shared team members and facilities such as meeting space, leisure and fitness facilities and back of house areas.
Martin Bowen, IHG?s associate vice president of development, Germany, said:??Dual branded properties are relatively new in Germany and we are leading the field in this area. They?re attractive for hotel investors because of the significant cost savings and operating efficiencies; and they give guests a choice of two great hotels in the one location depending on their needs.?
IHG plans to double the number of hotels in Germany either open or in the pipeline over the next five years. It claims the largest active development pipeline in Germany?s branded hotel market with more than 4,400 rooms.
InterCon signs dual hotels in Munich
