Starwood?s The Luxury Collection unveils its new global advertising campaign ?Hotels that Define the Destination,? that marks the first phase of an identity overhaul for the brand.
The multi-million dollar campaign is the first comprehensive advertising effort for The Luxury Collection since 2011 and features an updated emphasis on experiential luxury, which has also informed the brand?s refreshed visual identity and new logo.
This announcement coincides with a US$700 million effort led by Starwood and its owner partners to expand and improve the brand?s portfolio around the world, including the renovation of landmark hotels like The Palace Hotel in San Francisco, the conversion of iconic properties including the Augustine in Prague and the grand opening of new hotels such as Suiran in Kyoto.
?As we enter a period of significant growth for The Luxury Collection, both in the US and abroad, Starwood is making a significant investment to drive profound consumer awareness for the brand?s extraordinary collection of hotels,? says Starwood?s interim CEO Adam Aron.
?We fully recognise the enormous untapped potential of The Luxury Collection, and with this new advertising campaign and brand identity we are shining an ever brighter spotlight on The Luxury Collection as it becomes the world?s largest luxury hotel brand by year?s end.?
Luxury Collection unveils new ad campaign
