Marriott International and Universal Music Group (UMG) create what they claim is a first-of-its-kind global marketing partnership that will include exclusive performances by established and emerging recording artists, branded video series, social content, music downloads and ticket offers. The partnership joins Marriott International?s 19 brands, including The Ritz-Carlton, EDITION, JW Marriott, Renaissance and Marriott Hotels, with UMG music labels including Capitol Music Group, Def Jam Recordings, Interscope Geffen A&M, Island Records, Republic Records and UMG Nashville.
Marriott and UMG are setting out to engage a new generation of experience-seekers, travellers and music fans to deliver unique #WithTheBand experiences. Starting this summer, the partnership will premiere live performances for hotel guests at select properties across Marriott International?s portfolio of brands around the globe.
On June 30, the St. Pancras Renaissance London Hotel will feature a live performance by The Voice Australia judge Jessie J, kicking off a series of on-property performances.
?Our new partnership with UMG reinvents the way we market to next generation travellers,? says Karin Timpone, global marketing officer, Marriott International. ?We are bringing together the global traveller and the universal language of music in order to create and deliver unique experiences. The partnership will also help to amplify the benefits of the Marriott Rewards programme for both new and loyal guests.?
In addition to receiving special ticket offers, exclusive downloads, and artist merchandise, Marriott Rewards? 50 million strong member community will be eligible to participate in more than a dozen sweepstakes to win VIP concert experiences to see their favorite artists.