Marriott International launches a five-episode animated web series, Hot Shoppe, on YouTube.
The series highlights Marriott?s history while showcasing the lodging company?s five core values ? putting people first, pursuing excellence, embracing change, acting with integrity, and serving our world.
Marriott International?s Content Studio led the overall creative development for the series, partnering with Los Angeles-based production company, Believe Entertainment, to produce the series. Each animated episode illustrates one of the brand?s core values.
?Original content creation is not a new idea for Marriott,? says Debbie M. Harrison, global officer, culture, at Marriott International.
?In the 1960s, Hot Shoppe produced a weekly comic book; yesterday?s comic book is today?s YouTube video. We were innovative in the 1960s and today we?re continuing our innovation tradition communicating in new and engaging ways.?
Marriott?s Hot Shoppe launches on YouTube
