Choice Hotels International reveals the top-10 unexpected travel habits of millennial adventurers in their latest study.
?Millennials haven?t established allegiance with specific hotels yet, and there is such an amazing opportunity for companies to capture and build their brand loyalty,? said Choice Hotels executive vice president and COO Patrick Pacious.
?As Choice continues to expand into upscale and urban markets, uncovering findings about this key demographic ? such as Millennials? inclination to impress, the desire for freebies and instant loyalty program gratification ? is crucial.?
The top-10 Millennial travel trends:
Image is Everything:?27 percent of Millennials have stayed in a hotel to impress someone;
Live for the Now:?33 percent of Millennials would put off buying a home to take a dream vacation;
Foodies & Adventurers: 79 percent of Millennials say they are more adventurous about eating and drinking when travelling than when at home;
Old School Travel Methods: While 59 percent of Millennials say online ratings and reviews determine their hotel selection, 35 percent would still use travel agents when deciding a hotel;
Get?Rich Quick: 43 percent believe you should receive your first rewards programme benefit as soon as you sign up;
Experience is Everything:?12 percent have quit their job to take a vacation or go to an event such as a concert;
Gimme Gimme Goodies:?69 percent see freebies (such as snacks/sandwiches/to-go breakfast) as more important than opportunities for increased loyalty or reward points;
Comfy and Cozy is Key!?Comfortable beds are the second biggest reasons Millennials will recommend a hotel to a friend (18 percent);
The Germaphobe Generation: 61 percent carry hand sanitizer when travelling ? more than any other generation; and
I Can?t Hear You:?30 percent keep earbuds in their ears when travelling so people don?t talk to them.
The national survey, conducted in partnership with?The Center for Generational Kinetics, polled 1,000 US adults aged 18 and 65 between?September 30 and October 3, 2015.
Millennials? top-10 travel habits revealed
