Sabre?Corporation releases a travel trend report that outlines a clear path to help hoteliers successfully retail to modern travelers.
Main points of ?The Future of Hotel Booking ? A Guide to Hotel Retailing??report:
* Convert through context ? Whether offering deals or perks at the right moment or providing relevant follow-ups or reminders, technology increases conversion rates by capitalizing on moments when travelers are more inclined to complete a transaction.
* Reduce friction ? Technology that identifies pertinent booking details, uses known data to auto-fill forms or creates one-click transactions can close the gap between discovery and purchase, creating a smoother booking process.
* Sync the cross-channel experience ? Integrated technology systems can share data across channels and devices so travelers have a unified and consistent experience at every stage of the purchase path, regardless of where they book.
* Help guests envision the ideal trip ? Virtual reality and live-streaming platforms allow hotel brands to immerse their guests in the sights, sounds and feel of a destination before booking.
* Use customer data and preferences to treat guests like old friends ? Every interaction that a customer has with a brand?s digital or physical property gives the hotel insights to uniquely tailor every touch point with that individual guest.