Shanghai has fined a hotel chain for using Disney?s name at five of its properties, state media said, as the city seeks to defend the US entertainment giant before its theme park opening.
There were no Mickey Mouse ears on display in media pictures of the Shenzhen-based Vienna Hotels Group establishments, nor Buzz Lightyear costumes, but an image showed a sign declaring one a ?Disney branch?.
The chain also used Disney branding on electronic signs and websites, Xinhua News Agency reported, citing the Shanghai Municipal Administration of Industry and Commerce.
Doing so violated the Disney trademark, the agency said, and it fined the firm more than US$15,000.
China is notorious for violation of intellectual property rights. But ahead of the opening of Disney?s US$5.5 billion Shanghai Park next year, national commerce officials earlier this month launched a rare campaign aimed specifically at protecting the firm?s brand.
Disney plans two authentic hotels at the park, one with the theme of the animated film series ?Toy Story?.
The five hotels are between seven and 12 miles from the park site.
Shanghai clamps down on ?fake Disney? hotels
