Starwood expands the European portfolio of its The Luxury Collection by four, with the addition of the Augustine in Prague, Caresse Resort & Spa in Bodrum, Falisia Resort & Spa in Portopiccolo, Italy, and Grand Hotel River Park in Bratislava.
This follows Starwood?s recent announcement that it is investing US$300 million in coordination with its owner partners to expand and improve The Luxury Collection portfolio in North America,
The Luxury Collection is on course to surpass 100 hotels globally by the end of this year.
The latest move is in tandem with the recent investment of more than US$500 million by Starwood and hotel owners to restore some of the most iconic The Luxury Collection hotels in Europe.
?There is enormous untapped potential for The Luxury Collection, and with these new hotel openings Starwood is putting a stake in the ground for The Luxury Collection to become the world?s largest luxury hotel brand by year?s end,? says Hoyt H. Harper II, global brand leader of The Luxury Collection Hotels & Resorts.
?Owners of independent luxury hotels are finding tremendous value in Starwood?s powerful distribution, loyalty and sales platforms.?