Getaways with pristine beaches and upscale hotels are most likely to top the family vacation destination list for well-heeled Asia Pacific families, according to the Visa Affluent Study 2015.
The study, which looked into the travel patterns of affluent consumers in eight major markets in Asia Pacific, found that four in five (82 percent) respondents have travelled with their families in the past 12 months and they also prefer to spend their holidays within the region.
Respondents rank Japan (26 percent), Hong Kong (25 percent) and Australia (21 percent) as the most popular destinations over the past 12 months. In the same period, the survey shows the region?s most frequent affluent travellers to be from Singapore and China (3.1 trips each), followed by Hong Kong (2.8 trips) and India (2.0 trips).
James Lim, head of consumer products, Asia Pacific, said: ?Family vacations have become important occasions that affluent families in the region look forward to every year. However, where the family chooses to go ? whether it is for cultural activities, kicking back at a resort, or a shopping and dining extravaganza ? is highly driven by the types of authentic and discerning experiences that the destinations can offer.?
Asked for the main activities when travelling abroad, respondents say their top pick is relaxing on a beach (44 percent), followed by shopping in popular or large shopping centres (36 percent) and exploring landmarks independently (35 percent).