Outrigger Enterprises Group promotes Tammy Uy to the newly created position of vice president, creative development.
From Outrigger’s corporate headquarters in Honolulu, Uy drives the positioning and brand development for Outrigger’s global portfolio across six countries.
She sets and maintains the artistic integrity for the brand creative and design while working closely with her Asia Pacific counterpart to concept and execute property branding, key products and outlet concepts, including food and beverage, Navasana Spa and Outrigger Trading Company.
In this new role, Uy manages the design, implementation and production of brand portfolio marketing materials in collaboration with key stakeholders, as well as oversight of all external agencies.
Uy joined Outrigger as executive creative director in 2014 with an equal mix of design, advertising and brand strategy background. She came to Outrigger from MVNP/an affiliate of DDB Needham, an integrated advertising agency based in Honolulu.