Carlson Rezidor rolls out its Sports Approved Hotel programme across its Radisson, Park Inn by Radisson and Country Inns & Suites By Carlson hotels in the Americas.
“We are committed to providing experiences that exceed the expectations of our guests,” said Kaaren Hamilton, vice president, global group sales. “This programme allows our hotels to gain the training and certification to effectively host sports teams and provide enhanced services, and is something we feel is unique in the industry and will deliver on that commitment.”
The programme allows hotels to earn an official Sports Approved designation, and offers services that help teams prepare for their next big game. Whether it is professional sports, collegiate sports, high school sports or youth athletics, the programme caters to all athletes and teams regardless of age, level or sport.
Sports teams that book at participating hotels will receive group pre-keyed and rooms pre-blocked to expedite the check-in process, complimentary meeting spaces based on availability for team meetings, local information and directions to sports fields or complexes, discounted coupons for restaurants across hotel properties and team welcome sign with special recognition for head coach or group manager.
According to the Sports Facilities Advisory, the youth sports movement has become a US$7 billion industry in travel alone. The Sports Approved Hotel programme enables hotels across the Americas to effectively host sports teams with a team of experts readily available to connect and work closely with sports groups prior to the stay.
Carlson Rezidor gets sporty
