Starwood will debut its eco-wise Element brand hotel in Yinchuan – the capital city of Ningxia Hui Autonomous Region in northwest China.
Slated to open in early 2021, the opening of the 200-room Element Yinchuan Binhe marks Starwood’s entry into Yinchuan.
Brian McGuinness, senior vice president, specialty select brands for Starwood, said: “With the growing importance of sustainable development in China and the increasing trend of guests seeking eco-conscious alternatives, Element is well-positioned to meet the demand with its sustainable programming and nature-inspired room offerings designed to fuel a life of balance while on the road.”
Starwood plans to open three additional Element hotels within the next four years across Greater China: Element Sanya Haitang Bay in Sanya; Element Tianjin Beichen in Tianjin; and Element Chongli in Zhangjiakou.
Element hotel signed for Northwest China
