An interest in building direct bookings is growing quickly among hotels in Asia, as increasing competition within the distribution chain is eating away at profits.
“Achieving a healthy balance among the various channels has become a critical component of a hotel’s distribution playbook. In this highly competitive landscape, it has become obvious to hotels that building their direct booking channel is the way they should go,” said Pierre-Charles Grob, managing director for FASTBOOKING in Asia. Due to keen interest, Fastbooking, an e-commerce solutions company that helps hotels create direct sales strategies, has partnered several other key hospitality industry specialists to bring a Digital Tour to Asia. The tour is touted as a learning lab for hoteliers to explore ways to “better protect their profitability”.
With Fastbooking, the tour partners – EnVeritas Group, Ideas, TrustYou and STR – will take the tour across Asia, starting in Hong Kong on March 23, 2016; followed by Bangkok and Tokyo in May 2016. More dates and locations will be announced soon.
Fastbooking builds on direct booking
