Hilton Worldwide signs a management agreement to open a 170-room hotel within the Taghazout Bay Resort, 10 miles north of the Moroccan coastal town of Agadir.
Hilton Taghazout Bay Beach Resort & Spa is set to open in 2018 and will join three Hilton Worldwide hotels currently operating or under development in Morocco.
“Tourist arrivals in Morocco have more than doubled since 2000, and as the market continues to mature there is opportunity for Hilton to grow in locations across the country,” said Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton Worldwide.
“Hilton Taghazout Bay Beach Resort & Spa, alongside the recently opened Hilton Garden Inn Tanger City Centre, supports our wider growth strategy in North Africa. This spectacular new development will contribute to the Moroccan Government’s ambitions to establish Morocco as one of the top 20 tourist destinations in the world.”
A progressive open-skies agreement with Europe has removed the limit on EU flights to Moroccan airports. As a result there are a significant number of flight routes from key source markets including Germany, France and Spain, whose tourists increasingly flock to Taghazout Bay Resort.
Hilton Taghazout Bay Beach Resort & Spa joins two Hilton Worldwide properties currently under development in Morocco. Hilton Tanger City Centre Hotel & Residences and Hilton Tangier Al Houara Resort & Spa are both set to open in 2017.