In what is set to be a bumper summer of golf, Hilton Worldwide launches a season-long Hilton Golf Championship, a free to enter amateur golf event for players of all abilities across Europe, the Middle East and Africa.
At the events, Hilton will host guests and members of Hilton HHonors, the company’s free-to-join loyalty programme, in VIP hospitality areas, as well as engage with spectators in the Championship Village exhibition spaces.
“We are delighted to be extending our golf partnerships with the BMW International Open, Aberdeen Asset Management Scottish Open and VPAR,” says Aligi Gardenghi, VP marketing EMEA, Hilton Worldwide.
“Working alongside our partners and through our award-winning Hilton HHonors programme, we are dedicated to providing our members with unique experiences and once-in-a lifetime opportunities. These events are a fantastic way for us to engage with fans on the ground and we look forward to giving them the chance to experience what Hilton hospitality is all about.”
Marco Kaussler, Championship Director of the BMW International Open, says: “We are thrilled to welcome Hilton as an Official Partner of the BMW International Open. Hilton is establishing itself as the hospitality brand in golf.”
Peter Adams, tournament director of the Aberdeen Asset Management Scottish open, says: “Securing a household name as big as Hilton is extremely important to us and we are looking forward to welcoming spectators to Castle Stuart Links to participate in the multitude of engaging activities Hilton have on offer.”