InterContinental Hotels Group expands the Southeast Asian footprint of its boutique hotel brand, Hotel Indigo, with the opening of Hotel Indigo Singapore Katong.
Hotel Indigo claims to be the world’s first globally branded boutique hotel brand with no two hotels under the brand around the world being alike.
Each hotel is designed to reflect the local culture, character and history of its neighbourhood through its design, food & beverage, amenities and services.
Located in the eastern region of Singapore and a 15-minute drive from Changi Airport and Central Business District, the 131-room Hotel Indigo Singapore Katong integrates a modern multi-storey building with the architecturally significant heritage building – the former Joo Chiat Police Station, constructed in 1928 and characteristic of government buildings of the time to serve the needs of the surrounding Katong community.
Incorporating the colourful charm of the surrounding neighbourhood into its architecture and design, Hotel Indigo Singapore Katong features design elements inspired by the rich and vibrant culture of the Peranakans (Straits-born Chinese).
This includes a feature wall at the hotel’s reception comprising a collage of intricate Peranakan ceramic patterns and colourful pop-art renditions of water jars, art murals in each room that depict the laidback, communal lifestyle of the neighbourhood, as well as a pop-up “mama stall” reminiscent of small convenience stalls often located in housing estates of the 1960s, displaying local artisans’ crafts in the hotel’s pavilion.
Adel Aramouni is general manager.
Leanne Harwood, VP Operations, IHG, South East Asia and Korea says: “There is a rising wave of travellers seeking differentiated travel and an increasing demand for hotels that offer authentic and refreshingly local experiences, especially amongst seasoned and savvy travellers.
“Singapore has seen a steady increase in boutique hotels that aim to meet this demand for experiential travel and the global boutique hotel industry as a whole now comprises about five percent of the market.
“We’ve seen success on the back of the launch of the brand in Thailand last year and are confident Hotel Indigo Singapore Katong will be a popular choice amongst travellers to Singapore.”