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Marriott has big plans for AC brand

AC Hotels

AC HotelsAC Hotels by Marriott announces global plans for 22 new design-led hotels slated to open in 2016. Five properties are expected to open this month in Guadalajara, Mexico; Cincinnati; Boston; Marseilles; and Queretaro, Mexico.
Additional properties are expected to open this year in Panama City; Santiago; San Jose; Manchester; Atlanta; Des Moines; Asheville; Santa Fe; Rio Barra de Tijuca, Brazil; Minneapolis;? Rio Porto Maravilha, Brazil; Mainz, Germany; Herzliya, Israel; Wroclaw, Poland; Birmingham,? England; and Boston Cambridge.
The brand was founded by Antonio Catalan in 1998 and, following its success in Europe, a joint venture was formed with Marriott International in 2011, which launched AC Hotels by Marriott globally into France, Italy, Portugal, Denmark and the US.
According to the company, the brand is ?based on a belief that purposeful design improves lives, AC Hotels carves away what is unnecessary, in order to provide guests with thoughtfully designed moments of beauty; moments that elevate their stay and help them focus on what is important to them.
?That is why at all AC Hotels guests get only what they need, without paying for what they don?t. The result is sophisticated yet unpretentious style, innovative beverage and food programming and locally inspired experiences for both guests and locals.?
Tina Edmundson, global officer, luxury and lifestyle brands, Marriott International, said: ?AC Hotels by Marriott is a new breed of lifestyle hotels created to inspire the next-generation traveller through innovative design.
?Our rapidly growing portfolio of design-led hotels illustrates Marriott International?s commitment to making distinctive architecture and design affordable and accessible for creatives and entrepreneurs around the world ? appealing to a large and growing demographic, with a robust development pipeline to match.?