Oakwood Worldwide announces plans for continued growth and global expansion with new branded properties throughout key regions. As part of the expansion, the company will establish an Oakwood-branded presence in several new countries, in addition to launching a new product, Oakwood Studios.
The most significant growth will take place within the Asia Pacific region, in which Oakwood Asia Pacific will grow its portfolio by more than 40 percent through 2017.
The growth includes the just opened Oakwood Hotel & Apartments Brisbane, the company’s first branded property in Australia, and expansion of branded properties into Singapore, Malaysia and Vietnam, while simultaneously solidifying its presence in existing key markets including China and Japan.
“The growing demand we are seeing for our service solutions and branded properties can be attributed to several key factors, including an increased awareness of corporate and serviced apartments and their benefits over traditional hotel offerings for longer stays, as well as an increasingly mobile workforce,” said Christine Moore, vice president, global marketing, communications and revenue management, Oakwood Worldwide.
“Corporate and serviced apartments offer the room to spread out and engage in the culture of a location, while also enabling travellers to feel more at home with fully equipped kitchens, spacious living areas and separate bedrooms, with multiple tiers of luxurious appointments, depending on the travelers lifestyle and budget.”
In November, Oakwood Asia Pacific will launch Oakwood Studios. This is the fourth product category to launch under the Oakwood brand name in Asia joining Oakwood Premier, Oakwood Residence and Oakwood Apartments.
The opening of Oakwood Studios Singapore will mark a milestone for Oakwood Asia Pacific because the property will be both the launch of Oakwood Studios, as well as the first Oakwood-branded property in Singapore.
“Oakwood Studios will be located in dynamic cities with vibrant scenes, offering guests an authentic urban experience complemented by unpretentious, tech-enabled spaces, allowing one to seamlessly alternate between work and leisure,” said Paul Stocker, vice president sales, marketing and revenue management, Oakwood Asia Pacific.
In addition to Oakwood Studios, an extension of the Oakwood Residence product tier – Oakwood Hotel & Residence – will open later this year in Kuala Lumpur, Malaysia and Suzhou, China. This extension of the brand will allow guests whose needs may vary depending on the length of their stay to choose between hotel rooms and serviced apartments, while still enjoying the offerings of an Oakwood property.