Park Inn by Radisson will partner for a second time with street artist Joel Bergner as part of its on-going commitment to protecting young people at risk across the world.
“Adding Color to Lives” is a global social action art project launched in 2015 by Park Inn by Radisson. It brings together young people in difficult life situations allowing them to express themselves through art.
The project focuses on marginalised young people, whose voices are rarely heard in society. They include refugees, orphans and the economically disadvantaged.
In partnership with Bergner, Park Inn by Radisson offers them a platform to express and communicate their hopes, views and feelings to the world. In 2015, five Park Inn by Radisson hotels organized art workshops to create the mural design with Bergner in Malmö, London, Brussels, Cologne and Cape Town.
Park Inn by Radisson hotels worldwide developed and submitted several concepts on “Adding Color to Lives” to Bergner. The ideas articulated each hotel’s long-term ambition to support at-risk young people in their local communities; for example, through sports and art projects, apprenticeships or special training courses at the hotel.
The winning hotels for the 2016 campaign include Oslo, Tallinn, Krakow and Johannesburg. These four hotels will help create a unique mural by Bergner along with the kids from local youth organizations.