Phuket, Thailand – 14 December 2016
Rosewood Hotels & Resorts launches Asaya, which it describes as “an innovative, integrative wellness concept firmly rooted in the belief in both self-acceptance and self-discovery”.
“Consciously and unconsciously, wellness is becoming more significant in our day-to-day lives, in the ways we work, eat, sleep and socialize,” says Niamh O’Connell, group vice president, guest experience and wellness.
“Recognizing the gaps that exist in the luxury hotel spa arena, we created a concept that will help establish a foundation of well-being, offering fluid and flexible solutions to individual needs and evolve with the guest along their lifelong wellness journey.”
Upon arrival at Asaya’s signature “Wellness Ateliers” the guest’s “bespoke experience” will begin by collaborating with lifestyle coaches, nutritionists and therapists to design tailored experiences to fulfill specific goals.
Offering “an opportunity to socialize through wellness”, Asaya’s private Signature Suites or Villas will cater exclusively to small groups of friends with dedicated treatment areas, hydrotherapy zones, and indoor and outdoor social spaces.
In addition to individual treatments, visitors who wish to extend the Asaya experience may choose to stay in an overnight Asaya Suite with separate sleeping, living and therapy areas.
The company’s press release enthuses: “In keeping with Rosewood’s A Sense of Place guiding concept, locally inspired, culturally authentic treatments at each Asaya will incorporate traditional formulas, resurrected techniques and home remedies gleaned from the know-how of the past.
“Recipes will include indigenous botanicals and raw ingredients often freshly picked from on-property gardens. “
A resort version of Asaya will debut at Rosewood Phuket, slated to open in April 2017. Other city and resort Asayas will be introduced at Rosewood properties around the globe in the following months, including the first city Asaya, at Rosewood Hong Kong, scheduled for a 2018 opening.