W Hotels Worldwide announces WAKE UP CALL: a , which it says will “transform the concert scene” with the brand’s first weekend-long music festival.
The inaugural event will take over the entire W Scottsdale from September 30 to October 2, with electric performances, exclusive meet and greets, and unexpected experiences popping up in various places throughout the hotel.
The music festival will then travel annually to different W Hotels around the world, with the soon-to-open W Las Vegas slated to host the three-day bash in 2017.
“Music has been a defining characteristic of W Hotels since the brand’s inception, and transforming one of the hottest W Hotels into a weekend long music festival allows our guests to never miss a beat from check in to check out,” said Anthony Ingham, global brand leader, W Hotels Worldwide.
“WAKE UP CALL breaks the boundaries of traditional music festivals, fully immersing music lovers from the moment they walk through the door. Combined with our recently announced W Sound Suite music studios and the brand’s history as a platform for emerging musicians, this is just another way that W provides insider access to new/next artists for our guests.”